Currently available sponsorship opportunities

Experiential Sponsorships

Opening Night Sponsor (Exclusive)

Two things are better than one! As the exclusive opening night sponsor, you will welcome attendees and keynote speakers like Lin Manuel Miranda and Zachary Quinto. The party continues at the opening reception, the biggest networking event and kick-off of to the conference! The highly memorable opening night is talked about for the rest of the conference.

Registration Sponsor (Exclusive)

As the exclusive registration sponsor of the APAP|NYC 2020 conference, your brand will be front and center in front of all conference attendees both online and on-site.

Closing Plenary Session and Breakfast (Exclusive)

With powerhouse artists like Kristin Chenoweth and Bassem Youssef delivering the final inspiration to conference attendees, this closing plenary session and breakfast is a unique opportunity to leave a lasting impression, as well as the last impression before attendees return home. In addition to the in-person audience, an additional 1600 unique viewers experience this event via live-stream.

Networking Lounge with Charging Station (Exclusive)

Help attendees recharge and reconnect at the APAP|NYC conference by sponsoring the APAP Networking Lounge, a popular meeting place! Located next to the Grand Ballroom, site of the majority of conference plenaries, this high-traffic hot spot is a great place to showcase your brand.

Massage Station (Exclusive – Multiple Opportunities)

APAP|NYC is a high-energy event, and sometimes you need a chance to unwind. This is why we provide a complimentary massage station for our attendees. Located on the 1st level of the EXPO Hall, this amenity helps attendees feel relaxed and ready to get back to business.

NEW! Mosaic Wall (Exclusive and Non-Exclusive Opportunities Available)

Be a part of art in the making. This interactive display welcomes attendees to share and print their selfies as part of a giant wall mosaic. The final piece of art will incorporate sponsor imagery and/or logo. Final art can also be transported to sponsor headquarters.

On-Site Visibility

Coat Check (Exclusive and Non-Exclusive Opportunities Available)

In the peak of winter, APAP attendees rely on our coat check service to keep their belongings while they enjoy the conference. Choose this highly visible sponsorship and have your company name featured where we all hang our coats, hats, and bags, as well as recognized in digital communications during the conference.

NEW! Hydration Stations

Like mini oases, water coolers are placed throughout the Hilton as a refreshing amenity for our attendees. The sponsor of this new and in-demand service will receive adjacent pillar signage. Plus, sponsor will receive recognition in digital communications during the conference.

Floor Graphics (Exclusive – Multiple Opportunities)

Your marketing success is afoot as this popular opportunity returns! Each sponsor is able to have up to ten graphics printed and placed in high-traffic areas of the conference. Opportunities are available on the 2nd and 3rd floor promenades.

Charging Stations (Multiple Opportunities)

APAP attendees recharge throughout the day at the popular charging stations! Sponsor will receive exclusive branding on two charging stations, positioned strategically throughout the high-visibility convening spaces at the Hilton.

Hilton Revolving Door Panels (Exclusive and Non-Exclusive Opportunities Available)

Thousands of people walk through the doors of the New York Hilton Midtown every day. Put your logo and brand on display to the 3,600+ APAP|NYC conference attendees, as well as every other visitor at the hotel. The exclusive sponsorship offers you eight panels on two revolving doors at the hotel.

NEW! Buttermints (Exclusive)

Everyone wants minty-fresh breath as they network with arts professionals and connect with colleagues. Our Buttermint sponsor will have their logo on the packaging of specialty mints distributed around the conference space.

Digital Sponsorships

Conference WiFi (Exclusive)

No conference is complete without WiFi! You have the opportunity to provide this essential service. Your logo will be featured on signage throughout the conference, including the registration areas, APAP Info Desk, and EXPO Hall. You can even customize the password!

Mobile App Splash Page (Exclusive)

Since its introduction in 2013, thousands of people have used the APAP|NYC mobile app. For APAP|NYC 2020, the app promises to be the preferred way for attendees to plan their conference, receive updates, and connect with one another.

Live Streaming (Exclusive)

In addition to in-person, APAP reaches thousands of people all over the world by live streaming our thought-provoking and inspirational plenary sessions. In 2019, APAP’s live-streams reached almost 40,000 people through Facebook, including almost 6,000 unique viewers over the weekend. Sponsor the live streaming and associate your brand with the excellence of the APAP|NYC conference.

NEW! Conference eNews Sponsorship (Exclusive)

Connect your brand with APAP|NYC attendees for the months leading up to conference with this exclusive conference communication sponsorship. Sponsor logo will be incorporated into the digital header of the eNewsletter that is mailed twice monthly from Aug – Jan (total of 12 editions.)

Daily Conference Update Email Sponsorship (Exclusive)

Make the first and lasting impression with sponsorship of the Daily Conference Update Email. Distributed early each morning and containing vital information, the daily conference update sets the tone for the day’s activities. Sponsor brand to be highlighted in the email sent to all conference attendees, all five days of APAP|NYC.

Programmatic Sponsorships

Opening Plenary Session (Exclusive)

The opening plenary session is the official kick-off of the APAP|NYC conference every year. Keynote speakers like Bill T. Jones, Misty Copeland, Anna Deavere Smith, and Oskar Eustis set the tone of the conference, inspiring attendees to think creatively. As a sponsor of the opening plenary session, your company will establish a strong presence from day one.

Closing Plenary Session and Breakfast (Exclusive)

With powerhouse artists like Rita Moreno and Ira Glass delivering the final inspirational message, this closing plenary session sends conference attendees back into the field feeling invigorated.

Saturday Plenary Session (Exclusive)

One of the most dynamic and unique events at the conference, the Saturday plenary session brings innovative speakers and artists together to give rapid-fire presentations of their work, their passion and their contribution to the field.

Sunday Plenary Session (Exclusive)

Bringing together movers and shakers in the field, the 2019 Sunday plenary session saw a Town Hall engage the audience in important conversation. As the mid-way point of the conference, this session reenergizes the crowd, keeping the momentum going for the rest of the conference.

New Colleagues Orientation (Exclusive)

In 2019, over 18 percent of APAP|NYC conference attendees were first-time attendees! Sponsor the essential event and help welcome our new friends and give them their first glimpse of the conference.

Innovation Sessions (Multiple opportunities – category exclusivity)

Sponsor an innovation session and demonstrate your organization’s thought leadership and expertise. In a dedicated meeting room, host arts professionals in a lecture/learning format.

Hospitality and Event Sponsorships

APAP Awards Ceremony and Luncheon (Exclusive)

Put your company brand front and center at the APAP Annual Awards Ceremony and Luncheon. This popular annual event recognizes outstanding members of the performing arts field, drawing more than 700 participants from across all APAP member sectors. Plus, with live streaming, the sponsor will reach new audiences online.

Opening Night Reception (Exclusive)

This exciting kickoff event will be held on January 10 following the Opening Plenary Session. The highly attended APAP Opening Night Reception provides an excellent opportunity to network in a dynamic atmosphere. An exclusive sponsorship includes having your logo projected and sponsor graphics displayed and the opportunity to have your logos on napkins placed at all bar locations. Additional promotional opportunities can be customized with the conference team.

Happy Hour Break (Exclusive)

While every hour at APAP|NYC is happy, be the sponsor for an even Happier Hour for our attendees in the EXPO Hall or Bridges Bar at the Hilton! By bringing attendees together this opportunity offers major visibility and the chance to facilitate great networking! Connect your brand with one of the most frequently requested conference amenities. The Happy Hour will be promoted through multiple channels (print, digital and onsite), recognizing your brand!

Coffee Break (Exclusive – Multiple Opportunities)

Nothing is better on an early January morning in NYC than a great cup of joe! Sponsor a break and you will become a favorite in attendees’ hearts and in their cups. The Coffee Break will be promoted in the Daily Update email, mobile app, conference program and more.

Customized Hospitality Events (Exclusive – Multiple Opportunities)

Host your prospects at an invitation-only networking event with coffee and pastry service for up to 100 guests. This is the perfect opportunity to meet face-to-face with your current and future customers. APAP volunteers will greet guests and scan attendee badges for your follow-up. This highly customizable experience can connect your brand directly with your targets, at a variety of sponsorship levels.

Take-Home Items and Swag

Conference Lanyard (Exclusive)

Imagine everyone at the conference wearing your company’s logo! Take advantage of this valuable branding opportunity and have your company’s name and/or logo appear on the badge lanyard worn by each attendee.

EXPO Hall Map (Exclusive)

With more than 370 exhibitors, the APAP|NYC EXPO Hall is waiting to be explored, and every APAP|NYC attendee is provided with an EXPO Hall map to help them start their adventure!

NEW! APAP Programming Calendar (Exclusive)

Distributed to APAP attendees on-site and mailed to members who can’t attend, this hard-copy calendar is a trusted tool. Your company brand will be in the hands of arts professionals as they plan their year ahead!

Conference Tote Bag (Exclusive) — Sponsored by Kosson Talent

At birthday parties, they are called goodie bags. On the red carpet, they are called swag bags. No matter the name, they are always a highly anticipated part of an event, and the APAP|NYC conference tote is no exception. See your brand travel throughout the event and go home with each attendee!

Volunteer T-Shirts (Exclusive)

With over 100 student volunteers serving as the welcoming faces of the APAP|NYC conference, this sponsorship will put your logo on the shirt of the friendly and helpful volunteers that make the conference experience great for all attendees.