5 Minutes to Shine

An APAP|NYC annual favorite, 5 Minutes to Shine (5MTS) showcases the most innovative engagement and audience-building work from the field. Inspired by the Wallace Foundation’s Nine Effective Practices for Building Audiences in the Arts, this APAP|NYC session highlights how to go from ideas to action.

APAPNYC 2019 5MTS Audience Photo by Adam Kissick/APAP


Have a great story about building audiences? Share your story for a chance to present at APAP|NYC 2020!

Applications will open in mid-July, 2019.

Finalists will each present at the popular 5MTS event Monday morning, January 13, 2020 at the New York Hilton Midtown in New York City. One 5MTS participant will be chosen by a live audience to present at the annual APAP Awards Luncheon that same day.

Read our Inside Arts article and hear directly from past participants about their experiences and get tips on how to apply!

Meet the APAP|NYC 2019 Participants

How to Apply

Who can submit?

Anyone working in the performing arts, has a story to tell about building arts audiences, and who wants to attend the APAP|NYC conference is welcome, that includes:

  • Artists
  • Agents/Artist Manager
  • Independent Producers
  • Executive or Artistic Directors
  • Marketing Professionals
  • Education and Community Engagement Professionals

If you are selected, you will need to become an APAP member, if you are not already one.

Why submit?

  • You will walk away with a compelling presentation - an invaluable tool to galvanize a board, engage funders and community leaders, and hone your message.
  • Finalists will receive one complimentary full registration to the APAP|NYC 2019 conference and one night’s accommodation. (A value of $1,364!) Finalists who are not local to New York City may be eligible for an additional travel stipend.

How to Submit

Coming soon.

Logistics and Requirements

Coming soon.

Have questions? Contact Robbie Ottley, associate, programs and resources, at rottley@apap365.org or 202.212.6865.

Opportunities to Engage

Getting started

You can watch videos of 5MTS highlights from previous years and read the Wallace Foundation's inspiring reports on building arts audiences.